Internal Review · Prototype

Compare. — prototype review

Two comparison pages, mytyo.com brand system. Approve here before Cloudflare push.

01 · Category reframe
Tyo vs Pelican

"Pelican built the case. We built the system." Respectful, heritage-honoring, repositions the axis.

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02 · Loss-aversion frame
Tyo vs ToughBuilt

"You wouldn't carry $50,000 in glass in $200 of plastic." Premium-tier proportionality, equipment-value anchor.

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Images: Prototypes reference five images that need to be dropped into ./images/ — see README.md in this folder for the exact mapping. Until images are dropped, you'll see broken-image icons in the hero, fork, and audience sections. Layout, type, and copy render correctly.

Reserve flow: Both pages redirect to mytyo.com/?reserve=1 with UTM tags so we can measure which comparison page drives conversion.

Live position number: Pulls from the same daily-increment formula as the home page CTA — single source of truth.